Qantas Cas Notes Essay Example for Free

Qantas Cas Notes EssayAnalyse and interpret data Maintain Qantas/Jetstars combined domestic market dish out of 65% Match capacity with exact sustaining loads around 80% Grow Jetstar in Asia cast up internet sales Increase customer service standards Enhance complementary portfolio line of merchandisees like Freight cut out losses of Qantas internationalTransform Qantas International for focusing on right aircraft, right route, network optimisation and margin improvement Grow their frequent flyer program members and partners Market Segmentation and Selection of the print Market Qantas market segmentation is complex because each segment has distinctive and different needs and expectations, much(prenominal) as the need to make stop-overs, the ability to pay f ar levels and expectations in terms of in-flight service and comfort. Qantas mainly uses behavioural segmentation to select its target markets. Buyers are distinguished according to trip purpose e. . business and leisu re/non-business travellers.Marketing Strategies Positioning Formulating the Marketing Mix Product Strategies Scheduling features Comfort-based features I ne Qantas shop at Hyer scneme (H- Intangible benefits Brand name Price Cost plus margin Qantas determines the cost of production and thus adds a margin for profit Market most fares at Qantas are determined by the market, where demand is matched with supply Competition based monitoring what other airlines such as Virgin Blue are charging Pricing Strategies Price penetration Full Fares Promotional Fares Loss Leading Promotiono Advertising Sales promotions particularly in periods of subdued demand.When Qantas first launched Jetstar it released 100,000 tickets at $49. Qantas also launches a two-for- one ticket sale, which allowed a bet on passenger to fly for the cost of taxes and charges. Personal selling Publicity Place/Distribution Distribution to subvert customers is achieved by Qantas in two ways, direct and indirect. DIRECT via its own retail outlets INDIRECT via sales agents large tot Because most customers have direct contact with Qantas employees, especially on he ground, the impression they give has a big impact on how Qantas is perceived.Qantas staff must have appropriate personal attributes and training for their Jobs. Qantas spends more(prenominal) that $275 million a year on staff training to ensure a very autocratic interaction between its customers. Processes Booking flights online Online check in Mobile check in cnecK In stall Physical Evidence Qantas customers are influences by Qantas signage, its website, its terminals, its lounges, etc. E-Marketing uses an electronic medium to perform marketing activities, e. g. website, email. orbicular Marketing is the use of marketing activities across national boundaries.Qantas uses Global Branding Standardisation Customisation Implementing, Monitoring and haughty the Marketing Plan Qantas has a systematic base for continually monitoring, co ntrolling and adjusting its marketing activities using the sideline tools Developing a financial forecast of revenue using statistical models, past sales data, executive Judgement and surveys of customer buying intentions. It then estimates costs such as market research costs, promotion costs, product development costs and distribution costs. Comparing actual and planned results using a number of performance criteria.