The Mass Media Should Be Highly Responsible

ELTU 1001 Presentation Outline Name: Chan Yu Yan,Fiona SID: 1155032656 I. Topic The mass media should be highly responsible to the problem of childhood obesity in Hong Kong II. Introduction ?Opener – Ask question; ‘what’s childhood obesity in your mindset? ’ ? Background –To provide statistics about the % of population of having childhood obesity in Hong Kong (To show the seriousness of the problem) ? Purpose/Objective – To persuade the government and the public to agree that the mass media is the key determinant that leads to childhood obesity through the means of television especially. Stance – The mass media is the most influential stakeholder in affecting the severity of the problem when compared to family’s influence and primary education in Hong Kong. ?Preview – To compare the effectiveness of the mass media and the primary schools in solving the problem. III. Body 1. The coverage of the receiver ?The public v. s. pr imary students -Advertisements are published through the mass media, such as television and radio, the recipients of the advestisements are the general public; ? Parents are informed ? teach their children about the correct value -Primary school policies (e. g.PE lessons) only influence the primary students, who may not be able to understand the purpose of these policies? not seriously followed 2. Academic studies showing the influences of the mass media on affecting the lifestyle of the obese children. ? A number of studies have confirmed that obesity is directly related to the number of hours spent watching television (Dietz and Gortmaker, 1985, 1993; Gortmaker et al. 1990). ?Attractive commercials advertising food and drink(Bar-Or et al. , 1998; James, 2002) that promote foods that are not recommended for the optimal development of health and fitness of children(Parizkova and Hills, A.P. , 2005) ? IV. Conclusion – Summary / Concluding statement The mass media is one of the most important channel in affecting the childhood obesity problem in Hong Kong. V. References – Books, Websites, etc. 1. Parizkova & Hills, A. P. (2005). Childhood Obesity: Prevention and Treatment. Florida: CRC Press. 2. Non-communicable Diseases Aware,3(9). (2006). Retrieved November 10, 2012 from Centre for Health Promotion, Department of Health Web site: http://www. chp. gov. hk/files/pdf/grp-NCDAware-en-20060915. pdf 3. Bagchi, D. (2011).Global perspectives on childhood obesity : current status, consequences and prevention. Boston: Academic Press/Elsevier. 4. Hui, S. C. (2007). CUHK Sports Science and Physical Education Department Releases Survey Results on Childhood Obesity in Hong Kong. Retrieved November 10, 2012 from The Chinese University of Hong Kong, The Sports Science and Physical Education Department Web site: http://www. cuhk. edu. hk/cpr/pressrelease/070525e. htm 5. Kulkarni, A. (2010). Mass Media Influence. Retrieved November 22, 2012 from http://www. buzzle . com/articles/mass-media-influence. html